Writing a Thesis on Product Placement?
Since 1972
Because of our long-term leadership in the product placement field, we receive quite a number of emails asking for help on graduate level thesis' which focus on product placement and entertainment promotions. We recently hosted a large marketing class from the University of Vienna, giving them a lengthy presentation on our product placement programs.
We have compiled a number of links which will help the student research the field of product placement, and answer some of the most frequently asked questions.
(We also think it's hilarious that our competitors have copied our "THESIS" page idea.)
Specific questions about the size of the product placement industry should be placed to: president@erma.org
Product placement Articles and Entertainment Marketing Links
Industry seeks formula to measure integration - Hollywood Reporter
Will Miranda keep TiVo? - TV Predictions.com
Movie Smoking Hooks Teens, experts say - National Catholic Reporter
Apple is TV and film computer product placement of choice - Marin Ind. Journal
Apple Product Placement - Industry Standard Feb 04
Nielsen to track Product Placements - CNN, Dec 03
ABC to have Sears Product Placement - Springfield News Sun, Dec 03
Success Story: Nets Carefully Approach Product Placement Deals, Nov 03
Etch a Sketch Draws Prize Product Placement - Ad Age
Critics do double take at Coors twins' film role - Rocky Mountain News
Saks steals scene from Neiman's in 'Shopgirl' - Star-Telegram
TWO MOVIE DEALS ANNOUNCED FOR LINCOLN NAVIGATOR - Ad Age
Nike at center stage on cable TV series - The Oregonian
USA TODAY- more paid placements in staged fake shows
Product Placement on CNN? - placements on news shows
ABC to manipulate the profitability of product placement - placements in "staged" reality shows.
DaimlerChrysler and "Band of Brothers" - marketing promotion
Would you like fries with your final answer? - paid placements on more "staged" reality shows.
Measuring the Effectiveness of Product Placement Within Seinfeld - graduate study from Penn State University
London Financial Times Article - details product placement in the UK
Wall Street Journal Article - Recent article on personal vehicles being placed in movies
Is Product Placement So Bad? - article in the Christian Science Monitor
Ericsson cell phone post-placement evaluation from James Bond Tomorrow Never Dies
Gimme a Bud! - Product Placement Thesis by Samuel Turcotte, University of Texas, Austin
Reebok vs. Sony - a lawsuit filed for a "guaranteed placement" cut from Jerry Maguire
Reality Bites, So Buy a Big Gulp - Bill Salzmann
Motorola Entertainment Marketing - Los Angeles Business Journal
You Ought to Be In Pictures - Business Week Magazine
Product Placement Hall of Fame - Business Week Magazine
Virtual Product Placement: Wave of the Future? - The Blue Platypus
Placements added in the editing room - Corporate Watch
Tomorrow Never Dies, but integrity might - Carleton University (Canada)
License to Shill - Kimberly Last's parody site
You've got Product Placement - Wired Magazine
Austin Powers: Blech, Baby - Wired Magazine
Dot-coms click to product placement - USA Today
Product Placement - Fortune Magazine
Past News Articles on Vista Group Product Placement
January 2002 - NY DAILY NEWS: Vista Group, Mercedes and Men in Black 2
Sept 2001 SAM magazine article
2001 LA Times article with Eric Dahlquist, Sr.
2000 Los Angeles Business Journal article featuring ED Sr
2000 Wall Street Journal article on Eric Dahlquist, Sr.
2000 LA Times article on Mercedes, Clint Eastwood and Tiger Woods
1998 Automobile Magazine article on Vista Group
1998 San Diego News Tribune article on Vista Group
1998 Times Picayune article features Eric Dahlquist, Sr.
1996 JD Power feature article on Vista Group
1996 Washington Post article featuring Vista Group
1993 Chicago Sun-Times article featuring Vista Group
1993 USA Today mention of Vista Group
1993 Los Angeles Times article mentioning Vista Group
1993 New York Times article featuring Vista Group
1991 Investor's Business Daily article quoting Vista Group
